Placement is Everything in Life

I’ve been spending a lot of time in bookstores lately. No, I’ve been spending a lot of time in Barnes & Noble lately. Like many avid readers, I’d eschewed the brick and mortar stores for the pleasures of the Internet in general and Amazon in particular. That decision was less a function of laziness and more a function of distance. From 2005 to 2011 I lived in rural Maine where the closest bookstore was 60 miles away in the Presque Isle Mall. In 2011 I moved to Cudjoe Key, Florida at a time when bookstores were leaving the Keys, even Key West was without a bookstore for a while. So it was a matter of traveling one hundred and twenty miles or shopping online. From there we made the move to Hendry County, Florida. Bookstores were closer, 40 miles away, but not exactly convenient.

Suffice it to say that when I did an author event in Sarasota, FL at a Barnes & Noble, it had been a while since I’d walked the aisles of a bookstore in the flesh. Since then, it’s been a weekly trip. The smell of paper and ink became intoxicating and addicting. It’s a necessary evil.

Once I stopped sniffing the air and scooping up every book I ever thought I might like to read sometime in this lifetime from the front of the store, I took a look. Deeper. Into the bowels of Barnes & Noble. I let myself pass the enticing New Arrivals tables and the Save 20% on New Releases tables and the Bargain Books tables and moved to stacks in the back of the store. There I found Mystery, Romance, Fiction. One right after the other. And that’s where I discovered the secret. I’m not sure I should share it, but heck, we’re all friends here, right?

My books are published by Henery Press. The first books I sought out at “my” Barnes & Noble were Henery books. I wanted to see if they had Death by Blue Water or Death by Sunken Treasure. Nope. So I looked for every Henery author I could remember. Nope. No Henery and very few small press authors. Of course, I marched my little body up to the special orders desk and asked about that. The entire Henery Press catalogue is available for order, I was told. But they had none in the store. Because I am a local author, they assured me that if I scheduled a signing (and I was given a business card) it was possible that my books would be shelved in the mystery section. I pointed out some of the award winning writes who are published by Henery and it may have had some effect. Last time I was in the store (was it only Friday night?) I did see some Henery authors represented.

Most of the writers I read are what is considered “mid list” authors. Not huge sellers, but steady performers. Most, not all, of these authors were shelved in the Mystery section. I felt great satisfaction running my finger along the spines and thinking, read this, gotta get this, read this, know this author, she’s a sweetheart…” you get the picture. These authors had one thing in common. The size of the press that published them. All larger presses, Berkley, St. Martin, and that ilk. Still, the collection lacked depth. The shelves held one or two copies at most even of writers the likes of Patricia Cornwell, Catherine Coulter, and Tess Gerritsen. A few, Rita Mae Brown and Diane Mott Davidson, had entire collections (more or less) represented, but again, only one or two books. It seemed a sparse selection for the popularity of the authors.

I ventured further, back to fiction. Really I went more from curiosity than research. What was the difference between say fiction and mystery? How did Barnes & Noble distinguish between the two? That’s where the penny dropped and how I learned the secret. The big sellers, were shelved in both the mystery and the fiction area. Patricia Cornwell had several copies of several books, Same with Catherine Coulter and Tess Gerritsen. Other well-known and popular writers had the same double placement. Additionally, while their books on the Mystery shelves may be spine or face out, they were all face out in the Fiction section.

There’s a lesson there. Placement is everything in the book world. It’s a silent acknowledgement of status. If you want to be a best seller, you need to be multi-shelved!

Writers and readers, have you noticed this trend at your stores too? When you’re looking for a book, where do you go to find it?

Kait loves to hear from fans, check out her website at www.kaitcarson.com; follow her on Facebook at www.facebook.com/kaitcarsonauthor, on twitter at @kaitcarson, or e-mail her at kait.carson@gmail.com.

Interested in blogging with us? Contact us at kim.striker.author@gmail.com or emhelms63@yahoo.com. We’d love to have you join us.

 

 

 

Advertisements

10 thoughts on “Placement is Everything in Life

  1. Kait, thank you so much for telling them about Henery Press and all its authors! And yes, of course you’re absolutely right. Placement is everything.

    Liked by 1 person

  2. Well, I just spent ten-fifteen minutes writing this reply which then proceeded to vanish into Never-never Land. I mentioned that our closest bookstore, an independent, is fourteen miles away. I visited it a month or so ago and there were zero copies of my book or other books from my publisher on the lone Mystery shelf. However, there were no less than FIVE authors & their books from Henery Press, including both of yours, Kait, and Susan Boyer’s (maybe three of her titles?). I went on to state that Henery Press is one small press that does things the right way, and it shows. From their user-friendly website, the fun “Hen House” site where their authors interact with readers, to their very informative and attractive newsletter they send out (once a month?). On the other hand, many small presses consider it a waste of time to “spam” potential readers with a regular newsletter, claiming it “turns readers off” and readers don’t like to be “spammed” by such newsletters. To that I say: Cow Manure! (or BS!, if you prefer). And yes, I’ve heard the “S” word used in relation to newsletters/readers straight from the horse’s mouth.
    So, well-done, Kait, and well-done, Henery Press! So much could be learned if ears would only be willing to hear.

    Liked by 2 people

  3. The Barnes & Noble where I used to hang out is now gone. The half price book store is gone. The closest I know of is a bit less than an hour away. The library is fifteen minutes away and has been re-designed and is really nice. I am glad Kait’s Henery Press is doing things effectively. And annoyed Michael’s books are not at the book store. As for writing blogs and writers interacting I like it. This is an example of how good they can be (including the references to Cow Manure). I don’t blame you after your work went flying off. I have serviced my computer three times in last two days. To that I say Cow Manure. I think you all know I want to be part of this blog or I wouldn’t contribute to it. That was a fine post Kait and thanks for it. Glad to get a word in after all that servicing.

    Liked by 2 people

    1. MJ, seriously, do you mean it? Be careful what you wish for you know…Actually, this is a fun blog and we do have lots of behind the scenes e-mail chatting going on about new ideas and strategy. You’ve got our e-mails.

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s